In celebration of real friendships and real flavor, Applebee's launched new Still Together Sips made with the award-winning Still G.I.N. By Dre and Snoop. Available for a limited time, these exclusive cocktails include the $7 Young, Wild & Free Fruit Punch and the $10 Rollin’ On The Beach, both garnished with original temporary tattoos.
Both smooth and refreshing Still Together Sips cocktails build on the ultra-premium Still G.I.N.'s subtle notes of tangerine, jasmine, and coriander. Snoop’s go-to fruit punch cocktail—Young, Wild & Free Fruit Punch—is prepared with Still G.I.N., grenadine, lemon sour, and pineapple, while the Rollin‘ On the Beach matches Still G.I.N. with peach schnapps, prickly pear, orange and cranberry juices, poured tableside and served in a chilled shaker tin.
What Makes This Trend Stand Out
- Celebrity-branded Spirits
- Celebrity-backed gin formulations tied to recognizable personalities are reshaping product differentiation and opening new premiumization pathways in mainstream outlets.
- Interactive Garnish Experiences
- Temporary-tattoo and tableside-shaker garnishes are turning simple cocktails into shareable, collectible experiences that blur lines between drink and merchandise.
- Limited-time Collaborative Cocktails
- Time-limited, co-branded menu items are creating urgency and testing concepts for rapid product iteration and targeted consumer segmentation.
Sectors Adopting This
- Casual Dining & Chain Restaurants
- Chain operators leveraging co-branded cocktails can transform drink menus into high-margin marketing vehicles that drive foot traffic and social-media visibility.
- Beverage Alcohol & Distilleries
- Distillers partnering with entertainment figures can accelerate brand awareness and expand distribution through on-premise collaborations and bespoke SKUs.
- Hospitality & Events
- Event venues and experiential hospitality concepts are positioned to monetize immersive beverage moments by integrating collectible garnishes and performance-led service.
