Steph IQ Will Only Begin When a Three-Point Shot is Made

 - May 7, 2018
References: engadget & fastcompany
Under Armour's Steph IQ is a unique blend of real-time mobile trivia and basketball hosted by NBA icon Steph Curry. Building off the popularity of HQ's trivia model, this new mobile trivia game tasks players with answering a set number of questions of increasing difficulty, all in hopes of winning the prize pool. However, unlike HQ's cash prizes, Steph IQ will offer winning players store credit to Under Armour, pairs of the Curry 5 sneaker and even NBA playoff tickets.

Like HQ trivia, this basketball-focused mobile trivia game will only be accessible at a specific time of day, but this time is never fully scheduled as the trivia doesn't begin until Steph Curry sinks his first three-point shot in a playoff game. This unique mechanic will be carefully curated by Under Armour and is being done to marry the physical and digital experience of watching a live sports event.

Image Credit: Under Armour