Stefan Chinof does a lot of digital work with word imagery. In this particular series, the artist features the words "release emotions" in slimy and gooey-looking text.
Both vibrant in color and gorgeously laid out, this 'Release Emotions' series by Stefan Chinof definitely proves the artist's skill in the digital arts. Check out the featured gallery to see these incredible works for yourselves.
Implications - Advertisers generally want their viewers to catch onto their message quickly so that the consumer can digest the material with ease. However, the featured word illustrations are an example of word art that is meant to be looked at for longer than a few seconds. Ads that are aesthetically engaging make the viewer want to learn about the product; therefore, they will spend more time examining the advertisement and gain knowledge about the product.