DIY Steak Kits

Strip House's 'Steak To Go' Kit Takes the Hassle Out of Barbecuing

Committed carnivores know that a good steak straight from the barbecue is a special thing, and the 'Steak To Go' kit from New York's Strip House restaurant makes it easier for meat-eaters to make perfect steaks on their own.

While anyone can throw a piece of meat on the barbecue, preparing a quality meal takes a combination of good ingredients and know-how. Getting good ingredients, especially a good cut of meat, can be difficult, especially if consumers don't have a reliable butcher in the area. Strip House's Steak To Go kit provides quality cuts, seasoning ingredients and preparation instructions to make barbecuing easier.

The kit comes with six cuts of meat in total: two filet mignons, two New York Strip Steaks and two boneless ribeyes. Far too much for one diner, the kit is best suited for a party of carnivores.

DIY Steak Kits
Opportunity for restaurants to offer DIY meal kits for customers to enjoy a gourmet dining experience at home.
Barbecue Convenience
Potential for the development of convenient barbecue kits that provide quality ingredients and instructions for hassle-free grilling.
Home Cooking Revolution
Growing trend of consumers seeking restaurant-quality meals that they can prepare at home through DIY meal kits.

Sectors Adopting This

Restaurant
Restaurants can tap into the trend by offering DIY meal kits that allow customers to recreate their dining experience at home.
Food Retail
Supermarkets and online food retailers can develop and sell convenient barbecue kits that cater to consumers looking for hassle-free grilling options.
Meat Industry
Butchers and meat suppliers can collaborate with restaurants and retailers to provide high-quality cuts of meat for DIY meal kits.
SCORE
5.0 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 64%
Freshness 8%

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