Signature Smoked Steak Meals

The Outback Steakhouse Smoked Porterhouse is Smokily Served

The Outback Steakhouse Smoked Porterhouse is being offered as a complexly flavored menu item from the restaurant brand for patrons to try out as a decidedly elevated take on a classic. The meal consists of New York striploin and filet tenderloin cuts cooked to perfection before being smoked to give them a decidedly aromatic flavor profile. The steak comes served under a dome with smoke to further enhance the dramatic serving of the meal when arriving at the patron's table.

The Outback Steakhouse Smoked Porterhouse is only available as a dine-in option and is arriving at participating locations for a limited time only. The meal takes inspiration from fare traditionally found at high-end restaurants and is likely to be a hit amongst consumers seeking an artisan option to enjoy.

Image Credit: Outback

Smoked Meat Trend
Offering smoked meat as a menu item is catching on among restaurants for consumers who want an elevated and artisan take on classic dishes.
Dramatic Serving Trend
Serving dishes under a dome with smoke is gaining popularity for its dramatic and memorable effect on diners.
Limited-time Deals Trend
Offering limited-time menu items creates a sense of urgency and exclusivity among consumers looking for unique dining experiences.

Where This Applies

Restaurant Industry
Restaurants can add value and differentiation to their menu offerings by incorporating smoked meats and offering dramatic presentations to meals.
Food and Beverage Industry
The smoked meat trend can create new opportunities for food and beverage manufacturers to develop and market artisanal meat products for restaurants and consumers.
Marketing Industry
Marketers can leverage the limited-time deal trend to create buzz and generate excitement around new menu items and promotions in the restaurant industry.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 26%
Activity 37%
Freshness 15%