As part of Dry January, Hudson Whiskey has teamed up with acclaimed New York butcher Pat LaFrieda to create a limited-edition whiskey dry-aged steak kit. With 'Dry (Aged) January' Hudson Whiskey-Aged NY Strip Steak Kit on the market for whiskey lovers who want to partake in the trend, Hudson and Pat LaFrieda have created an option for whiskey lovers.
"When it comes to quintessential New York food, there is nothing like a juicy NY strip, other than perhaps a NY strip dry-aged with Hudson Whiskey," says Pat LaFrieda, Owner & CEO of Pat LaFrieda Meat Purveyors. "We are always looking for new innovative ways to evolve our offerings and were excited to work with Hudson Whiskey to bring our first ever Dry January kit to consumers – whether they participate in the challenge or not!”
Starting January 11th, the limited-edition kits will be made available on LaFrieda.com for a price of $158.00. The kits will include two 20oz NY Strip Streaks, two Hudson Whiskey rocks glasses, a cocktail recipe card, and a Caskers code to order a bottle of Hudson Whiskey to enjoy at a time of your choosing.
Why This Trend Is Growing
- Whiskey-infused Food
- Opportunity for food and beverage companies to incorporate whiskey as an ingredient in their products.
- Dry January Products
- Potential for companies to develop products that cater to consumers who participate in Dry January, such as non-alcoholic cocktails and healthy food options.
- Limited-edition Kits
- Creating limited-edition products and kits can create excitement around a brand and drive sales.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food and beverage companies to incorporate whiskey as an ingredient in their products, or develop more healthy options for consumers who participate in Dry January.
- E-commerce
- The rise of e-commerce allows for companies to easily sell and distribute limited-edition products and kits.
- Butchery
- Collaborations between butchers and spirits companies can lead to unique and innovative products that stand out in a crowded market.
