The at-home STD testing service 'GetTested.com' recently launched a new social media campaign called '#STDsHappen' that reminds consumers about the importance of STD testing. With STD infections on the rise in the US, the campaign aims to combat some of the societal stigma surrounding sex and STD testing.
The cornerstone of the #STDsHappen campaign is a video that asks real people about their experiences with STD testing and the reasons that they are not proactive about testing. Many people in the video admit to being embarrassed about testing and a lack of awareness about just how common STDs are. The video underlines the importance of creating an open dialogue about safe sex by reminding viewers that "each new partner increases your risk of an STD."
The compelling video and accompanying social media campaign help to generate awareness about the spread of STDs, while also promoting GetTested.com's at-home testing kits as a convenient, confidential and easy solution to the problem.