The Starbursts "Scottish Koreans" Commercials Makes Light of Controversy

 - Aug 13, 2010   Updated: Jul 19 2011
References: blog.angryasianman & adweek.blogs
The commercials featuring the Starburst "Scottish Koreans" are back, still pushing the angle of "contradiction". This time they are joined on a bus by an undead passenger.

The Starburst "Scottish Koreans" commercial has been drawing plenty of laughs, but also the ire of some who say the Scottish/Korean contradiction idea has a controversial basis. Others simply find kilted Koreans with Scottish accents hilarious. Check out the video and judge for yourself.

Implications - Using a sense of humor in advertising is a great way to build a connection with consumers, as many individuals are looking for this type of escape from everyday life. Companies should incorporate comedic elements into their campaigns to gain recognition from consumers.