In a push for accessibility, Starbucks' Signing store will be opening near the deaf-friendly Gallaudet University, in Washington, D.C.
The new location will serve as the first of its kind for the iconic coffee chain, where every employee will be fluent in American Sign Language. In addition to servicing the customer, this location is also providing accommodating work environments for deaf community, hiring more than 20 employees with hearing impairments. In a continued effort to support the community, the merchandise and artwork featured and sold at this location will be created by a deaf artist.
When asked about the store, Howard A. Rosenblum, the Chief Executive Officer of the NAD said, "The National Association of the Deaf (NAD) is thrilled that a large corporation such as Starbucks is establishing a signing store. This endeavor promotes sign language, deaf culture, and increased accessibility and employment for deaf people."