Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Starbucks Espresso Journey by Nendo is a Pop-Up Marvel

 - Oct 10, 2012
References: nendo.jp & dezeen
The Starbucks Espresso Journey by Nendo is conceptual pop-up shop in Tokyo that resembles a library.

Designed by Japanese studio Nendo, the shop works in the same way as a reference center in that you must pick up a book and take it to the checkout counter to order a drink. This one-of-a-kind space boasts floor to ceiling shelving on the curvaceous interior. The shelves are filled with books with color-coded covers that each represent a delicious caffeinated beverage to be served.

These books are mostly blank, but the cover displays descriptions about each desired drink that is to be exchanged for a book at the checkout counter. Once a coffee is obtained, a customized sleeve is provided by the barista to complete this conceptual cafe experience.