Starbucks' color-changing mugs and tumblers were released ahead of Canada's Pride Month, presenting a unique vessel for coffee consumption that adds an unexpected pop of color.
The concept is simple but endlessly exciting for the drinker. Pouring warm liquid will produce a different color than cold liquid, making for an ever-changing experience that's equal parts novelty and functional. What's most exciting about this collection, is the connection to Pride, boasting designs that are loud, unapologetic and colorful. One of the iterations boasts the Pride rainbow, while another features confetti. A statement from the brand spoke to the intended impact of the collection, stating "Starbucks Canada is celebrating individuality and self-expression with merchandise for every personality."
Image Credit: Instagram: lizzcotterman, thegoldproject