Structured Paper-Made Bags

Sqwirl Crafts Durable Accessories Made Using Washable Paper

Vegan leather is a cruelty-free material that has gained popularity as of late but is still problematic given its plastic profile, which is being solved with products like the Sqwirl bags and accessories. The Hamilton, Ontario-based brand crafts eco-conscious accessories that are achieved using a durable German-made paper material that is thin yet super sturdy and even washable. The structured design of the accessories give them the illusion of truly being made from folded paper, but with an inherently more durable aesthetic that is ready for years of daily use.

The Sqwirl bags and accessories are achieved with the materials laser-cut in Toronto before being hand-assembled in the Hamilton factory to ensure the utmost attention to detail.

Washable Paper Products
Opportunity to create more eco-conscious and durable products using washable paper material, disrupting the use of traditional leather and synthetic materials.
Structured Design Aesthetics
Opportunity to design products with a structured design aesthetic that create an illusion of being made from folded paper while still being durable and functional.
Laser-cut Manufacturing
Opportunity to incorporate laser-cut manufacturing technology to produce high-quality, precision products efficiently and effectively.

Where This Applies

Fashion & Accessories
The fashion and accessories industry can incorporate washable paper material and structured designs to produce eco-conscious and durable products.
Home Decor & Furnishings
The home decor and furnishings industry can use structured paper material to create unique and durable products while reducing the use of synthetic materials.
Manufacturing & Production
The manufacturing and production industry can adopt laser-cutting technology to produce high-quality, precise products while reducing manufacturing time and costs.
SCORE
5.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 72%
Activity 69%
Freshness 9%