The Squeaky Clean Mouthwash is a mild oral care product that will work to rid the mouth of unwanted odors without the usual effects that come with alcohol-based rinses. Free from alcohol, the mouthwash is formulated to gently remove bacteria that can cause odors on the teeth, gums and tongue, and will leave behind a refreshing cool mint flavor and aroma. The product has a clean formula that's free from the usual dyes that are found in oral care rinses and comes in 16 ounce bottles.
The Squeaky Clean Mouthwash is minimally branded to put a focus on the decidedly noninvasive oral care solution and accommodate consumers who are looking for products that will look good on their bathroom counter.
What's Driving This Trend
- Alcohol-free Mouthwash
- Opportunity for other oral care products to go alcohol-free to appeal to consumers looking for noninvasive solutions.
- Natural Ingredients in Oral Care
- Opportunity for oral care companies to use more natural ingredients to appeal to consumers who prioritize clean ingredients.
- Minimal Branding
- Opportunity for companies to adopt more minimal branding to appeal to consumers who prioritize functionality over aesthetics.
Who This Affects Most
- Oral Care
- Opportunity for oral care companies to develop alcohol-free and natural ingredient-based products for consumers.
- Personal Care
- Opportunity for personal care industry to adapt minimal branding to appeal to consumers who prioritize functionality over aesthetics.
- Packaging
- Opportunity for packaging industry to offer customized minimal designs to accommodate minimal branding trend.
