The 2021 Ferrero Spring Confectionery Portfolio Has Been Unveiled
Michael Hemsworth — December 13, 2020 — Marketing
References: ferrero & talkingretail
The 2021 Ferrero spring confectionery portfolio has been unveiled by the brand across a number of its product ranges to get consumers excited about upcoming festivities and events. The product range includes options for Valentine's Day such as new Thorntons varies as well as a number of tasty treats for Easter across the Kinder, Ferrero Rocher and the aforementioned Thorntons brands. The products include a variety of options for consumers of all kinds ranging from kids to adults to make them ideal for all kinds of festivities.
Customer Development Director at Ferrero Levi Boorer spoke on the new 2021 Ferrero spring confectionery portfolio saying, "Shoppers are emotionally invested within the confectionery category as the brands help them celebrate the moments they share with loved ones. Confectionery, despite the times, is resilient and still one of the few categories where shoppers are willing to spend money on products they love, especially at key seasonal trading spikes such as those throughout spring.”
Customer Development Director at Ferrero Levi Boorer spoke on the new 2021 Ferrero spring confectionery portfolio saying, "Shoppers are emotionally invested within the confectionery category as the brands help them celebrate the moments they share with loved ones. Confectionery, despite the times, is resilient and still one of the few categories where shoppers are willing to spend money on products they love, especially at key seasonal trading spikes such as those throughout spring.”
Trend Themes
1. Seasonal Confectionery - The 2021 Ferrero spring confectionery portfolio showcases the trend of creating special treat ranges for seasonal festivities.
2. Emotional Branding - The confectionery brands tap into emotional connections and help consumers celebrate special moments with loved ones.
3. Resilience of Confectionery - Despite challenging times, the confectionery category remains resilient and continues to attract shoppers, especially during key seasonal trading spikes.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of offering seasonal treat ranges to engage customers.
2. Gifts and Special Occasions - The gifts and special occasions industry can leverage emotional branding to enhance the gifting experience for consumers.
3. Retail - Retailers can benefit from the resilience of the confectionery category by strategically positioning and promoting seasonal products to attract shoppers.
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