Scottish brewer Innis & Gunn recently teamed up with Dundee to create a delicious form of spreadable beer. While drinking a beer with breakfast is largely frowned upon, there is now a more subtle way for consumers to enjoy the taste of their favorite brew in the early morning hours.
'Marm & Ale' is a spreadbale beer made for toast, crumpets and other breakfast dishes. The spread is a type of marmalade made from a combination of Innis & Gunn's oak-aged IPA and Dundee's marmalade. The boozy new condiment was created by adding beer to the marmalade mixture prior to boiling. This process gives the tangy orange-flavored spread hoppy notes that are reminiscent of a strong IPA.
The booze-infused marmalade gives consumers a delicious new option when it comes to dressing up their morning toast.
What Makes This Trend Stand Out
- Alcohol-infused Food
- There is a growing trend of incorporating alcohol into non-beverage food products, creating opportunities for cross-industry collaboration and innovation.
- Innovative Breakfast Spreads
- There is an opportunity to create unique and innovative breakfast spreads by exploring unconventional flavor combinations and ingredients.
- Craft Beer Industry Crossover
- Craft breweries can explore opportunities to expand beyond traditional beer products by collaborating with non-alcohol industries to create new and unique products.
Sectors Adopting This
- Food and Beverage Industry
- Incorporating alcohol into food products creates an opportunity for the food and beverage industry to offer a wider variety of products and expand their consumer base.
- Craft Beer Industry
- Creating beer-infused spreads and other non-traditional products allows craft breweries to stand out in a competitive market and appeal to a wider range of consumers.
- Breakfast Food Industry
- Innovative breakfast spreads can be used as a selling point for the breakfast food industry, offering consumers a unique and enjoyable breakfast experience.
