Cedel is an Australian company that sells a range of hairspray products and it recently had a new spray can design developed for it by Epic to show off its line of scented hairsprays. The fun and vibrant designs match scents like Oriental Blossom, Coconut Bay and Raspberry Punch.
The new designs are meant to be fashion-forward, eye-catching and pique the interest of young consumers, especially since they feature vivid geometric designs and bold typography. Each spray can design is a little bit different, capturing the essence of each scent with its colors, patterns and shapes. The details on the front of the spray cans are quite minimal, but this works to Cedel's favor. Alongside other hairspray products, these would be the ones to first jump out and grab your attention on a shelf.
Why This Trend Is Growing
- Scented Hair Products
- Opportunity to explore other hair styling products beyond traditional unscented varieties, incorporating unique and enticing scents.
- Product Packaging Design
- Innovative packaging designs that cater to the tastes and preferences of young consumers, elevating the brand and making it stand out from competitors.
- Youth-oriented Fashion Products
- The trend towards brightly-colored, vibrant hair products that cater to the market for more fashion-forward, trend-conscious consumers.
Industries Being Reshaped
- Beauty Products
- Industry players can leverage the trend towards scented hair products and packaging innovations to introduce new products that will cater to younger demographics and consumers seeking exciting and unique products.
- Consumer Packaging
- Packaging companies can capitalize on the growing need for innovative packaging designs by collaborating with beauty companies to develop new solutions that have a functional appeal to consumers and deliver visually-pleasing aesthetics.
- Fashion and Style
- The trend for fashion-forward hair styling products presents an opportunity for brands within the fashion and style industry to collaborate with beauty companies to develop complementary products that cater to the needs of younger, more trend-conscious consumers.
