Palacio de Hierro, the most upscale department store chain in Mexico, is using an innovative 'design screen environment' concept to carry out sports brand promotions of the various brands stocked in the department store. The initiative uses eight screens that are fully synchronized, helping to create a modern and interactive shopping experience while showcasing the personality of the department store and its brands.
The content displayed on the screens is updated regularly, but all content focuses on promoting different brands of sporting goods using unique and eye-catching visual cues and stimulation.
The screens were developed by Palacio de Hierro in collaboration with SSL Digital.
The Palacio de Hierro branch in Mexico City is home to these eight screens, which helped the store pick up Best Design in a Department Store award for its uniquely audiovisual approach.