The SportChek Television Campaign is Outlandish

 - Jun 24, 2010
References: sportchek & adweek.blogs
The SportChek television campaign comprises a series of 16-second commercials, each starting with out-there humor that provides an outlandish reason why you would need shin guards, a bike fitting or running shoes.

The series of commercials in the SportChek television campaign was created by Bos and directed by Brian Lee Hughes. Check out the SportChek commercial for bike fitting, in which an employee walks with bow legs because of the outdated bike he rides to work.