Horizontally Striped Highlights

Splashlights Create the Effect of Light Reflecting Off Your Locks

While you might be familiar with highlights and lowlights, either natural or applied to one's coif at a salon, but you're probably new to the concept of Splashlights. Coined by Aura Friedman, a colorist from New York City's Sally Hershberger salon, this contemporary hairstyle involves putting blonde hair dye in a loosely horizontal band about halfway down one's tresses.

This is certainly a unique and edgy look when the two shades contrast highly, yet it can be softened easily with subtler tonal differences. Especially with the latter combination, Splashlights deliver the glamorous optical effect of that sought-after shampoo commercial shine, and they even create the illusion of a gentle wave to straight strands of hair.

Splashlights
Opportunity for salons and hair dye brands to capitalize on the trend of creating horizontal bands of blonde hair dye for a unique and edgy look.
Subtle Tonal Differences
Opportunity for hair salons and colorists to meet the demand for softer tonal differences in Splashlights to create a more subtle and glamorous optical effect.
Gentle Wave Illusion
Opportunity for hair salons and hairstyling product brands to innovate methods and products that create the illusion of a gentle wave on straight strands of hair with Splashlights.

Where This Applies

Salons
Salons can leverage the trend of Splashlights to offer unique and eye-catching hairstyling options to their clients.
Hair Dye Brands
Hair dye brands can explore the Splashlights trend and create specialized products to cater to the demand for horizontal bands of hair dye.
Hairstyling Products
Hairstyling product brands can develop new products that help create the illusion of a gentle wave on straight strands of hair when combined with Splashlights.
SCORE
4.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 30%
Freshness 8%