The Spit Extra Strong Fixings ad campaign is at once super simple and creatively clever. It addresses people's desire for hardware that is more than just reliable, but powerful as well in order to withstand anything that may come its way. When it comes to certain things around the house or office, safety is key. A faulty railing or loose cabinet can cause a lot of injuries.
Created by France-based ad agency Euro RSCG 360, the Spit Extra Strong Fixings ad campaign shows just how strong their fixings are through the help of a gorilla, sumo wrestler and two American wrestlers. By using Spit products, people will feel as though these strapping men are securely holding up their sinks, shelves and more.