With summer officially drawing to a close, Red Robin has launched a spicy waffle-topped sandwich that puts a tasty twist on traditional Southern cuisine. Chicken and waffles has quickly become a beloved brunch dish outside of the Southern US and now restaurants are tinkering with the concept in new and unexpected ways. Red Robin's own version of the dish uses international ingredients for a global take on the savory recipe.
The Bee's Knees Finest Chicken is a spicy waffle-topped sandwich available for a limited time. The dish consists of a fluffy Belgian waffle bun topped with a honey-glazed, tempura-fried chicken breast. The sandwich also features shredded romaine lettuce, onions, citrus-marinated tomatoes and a spicy jalapeno relish.
The spicy new sandwich demonstrates how restaurants are using warm and comforting dishes to transition to their fall menus.
Why This Trend Is Growing
- Spiced-up Comfort Food
- Restaurants are innovating by using warm and comforting dishes to create unique and globally-inspired takes on traditional menu items.
- Tinkering with Classics
- Chefs are experimenting with new ingredients and flavors to put unexpected twists on beloved dishes.
- Limited-time Offerings
- Restaurants are using the urgency of limited-time offerings to drive traffic and create buzz around new menu items.
Industries Being Reshaped
- Food and Beverage
- Opportunities exist for restaurants and food manufacturers to use global flavors to create unique and innovative takes on classic dishes.
- Hospitality
- Hotels and resorts can use comfort food offerings to create a home-away-from-home atmosphere for guests that takes advantage of local culinary traditions.
- Marketing and Advertising
- There are opportunities for marketing agencies to create campaigns that leverage limited-time offers for new menu items, creating buzz and driving excitement.
