Spicy Meatless Sticks

Tempty Foods' Mycelium-Based Spicy Korean Stick Launched at 7-Eleven Denmark

Mycelium-based meat alternatives are emerging as a sustainable and nutrient-rich option, offering a texture and flavor remarkably similar to traditional meat, and Tempty Foods' new Spicy Korean Stick is accessible at select 7-Eleven Denmark stores.

The Spicy Korean Stick was developed through 7-Eleven’s Innovation Corner competition, and several iterations were created to refine its taste and texture to perfection. This sweet and spicy snack from the Danish producer of mycelium-based meat alternatives is made with mycelium, as well as carrots, lentils, quinoa, and oats, all of which are rolled in cornflakes and glazed with gochujang sauce.

This Asian-inspired twist on the classic chicken skewer is rich in umami flavor from mushroom roots, plus a touch of sweetness and a mild dose of heat.

Mycelium-based Meat Substitutes
The adoption of mycelium-derived products is transforming the alternative meat landscape by providing eco-friendly and nutrient-dense options that mimic the taste and texture of real meat.
Spicy Asian Fusion Flavors
An increased demand for innovative, flavorful snacks is being met by the integration of traditional Asian seasonings like gochujang, creating unique, spicy-tasting experiences.
Retail Innovation Competitions
Programs like 7-Eleven's Innovation Corner are fostering creativity and collaboration, leading to the rapid development and commercialization of novel food products.

Sectors Adopting This

Plant-based Alternatives
The plant-based food sector is experiencing growth as companies develop meat substitutes using ingredients such as mycelium, offering consumers sustainable dietary options.
Convenience Store Chains
Convenience retail is evolving to include premium, innovative products like meatless spicy sticks, catering to a growing consumer interest in accessible gourmet snacks.
Food Processing Technology
Advancements in food processing are enabling the creation of complex flavors and textures in plant-based snacks, which appeal to traditional meat lovers and adventurous eaters alike.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 17%
Freshness 48%