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Sparkling Ice Launched a Limited-Edition Mystery Fruit Flavor

 - Aug 2, 2018
References: sparklingice & prnewswire
For the summer this year, Sparkling Ice launched a limited-edition Mystery Fruit Flavor and challenged fans to identify the flavor as part of a social media initiative. The zero-sugar beverage is made with a blend of sparkling water and real fruit flavor, plus vitamins and antioxidants.

Previously, Sparkling Ice has launched a variety of fruit flavors, including everything from Orange Mango to Classic Lemonade. Sparkling Ice recently revealed its limited-edition mystery flavor to be Passion Fruit Punch and soon, it will be announcing the grand prize winner of its social media #WhatTheFlavorSweeps sweepstakes.

The influence of foodie culture and experiential eating has inspired many food and beverage brands to put the refined palates of consumers to the test by launching a variety of "surprise" or "mystery" flavors that challenge the senses.