Vervet combines taste, premium ingredients, and convenience in its range of sparkling craft cocktails. Launched in 2019, the brand has claimed that it's "the only true farm-to-can cocktail in the RTD world."
There are five Vervet sparkling craft cocktail varieties to choose from. The Tiki Tea is a tropical margarita with 7% ABV. Ideal for Margarita, Moscow mule, and tiki lovers, the beverage is made with real clarified lime juice, cold-brew oolong tea, and housemade falernum infusion from spices. Angelicano is a Negroni Spritz that includes Vervet's red amaro infused with real spices, Santa Barbara-farmed orange and grapefruit zest, and color from hibiscus. Toyo is a Sake & Tonic cocktail made from traditional Nama Sake, combined with hops and kumquats farmed by a local, woman-owned farm. Pale Mary is a clarified Bloody Mary and finally, Sundowner is a Strawberry Punch.
Image Credit: Vervet
What's Driving This Trend
- Craft-canned Cocktails
- Canned cocktails using real ingredients and exotic flavors, as well as convenience,
- Farm-to-can Cocktail
- Innovative product enabling sourcing of farm-fresh ingredients in the canned cocktail sector,
- Clarified Cocktails
- Filtration and clarification techniques used in creating modern canned cocktails,
Who This Affects Most
- RTD Beverages
- Ready-to-drink cocktail industry capitalizing on convenience and premium ingredients,
- Farm-to-table
- Food and beverage industry using locally sourced ingredients for modern, innovative canned drinks,
- Beverage Manufacturing
- Manufacturing of innovative canned cocktails using fresh, real ingredients as opposed to synthetic ones.
