Solely is known for making organic, fresh-pressed fruit jerky that's made with either half or a whole fruit like mango, banana or pineapple and now it is venturing into the creation of 100% vegetable spaghetti squash pasta. This one-ingredient pasta is not only naturally gluten-free but appealing for the fact that it contains 85% less carbs and calories than traditional pasta. Additionally, the product provides a simple way to eat more vegetables, as one portion contains a full serving of veggies.
Ingredient-conscious consumers are looking for products that are made with only a few simple ingredients and the extreme version of these snacks and foods are emerging as single-ingredient options.
Image Credit: Solely
What Makes This Trend Stand Out
- Single-ingredient Foods
- Solely's one-ingredient squash pasta reflects the trend of single-ingredient foods that appeal to ingredient-conscious and health-conscious consumers.
- Vegetable-based Pasta Alternatives
- Solely's squash pasta reflects the trend of vegetable-based pasta alternatives that cater to consumers seeking healthier and gluten-free options.
- Convenience Food with Added Health Benefits
- Solely's squash pasta reflects the trend of convenient foods with added health benefits, as it provides a simple way to eat more vegetables.
Sectors Adopting This
- Food & Beverage
- The food and beverage industry can capitalize on the trend of single-ingredient foods by developing products that cater to ingredient-conscious consumers.
- Health & Wellness
- The health and wellness industry can capitalize on the trend of vegetable-based pasta alternatives by developing products that cater to health-conscious and gluten-free consumers.
- Processed Foods
- The processed food industry can capitalize on the trend of convenience food with added health benefits by developing products that provide a simple way to eat more vegetables.
