At this year's Consumer Electronics Show, Kia unveiled an interactive 'Space of Emotive Driving' exhibit and along with it, new technology for the post-autonomous driving era. At CES 2019, Kia built upon the 'Beyond Autonomous Driving' vision it presented the year prior, presenting concepts for a world where connected vehicles and autonomous driving has become the norm.
Some of the new technologies Kia introduced at the show include its Real-time Emotion Adaptive Driving (R.E.A.D.) System, which is described as a "world-first emotional AI-based optimized and interactive in-cabin space centered on human senses." The R.E.A.D. System tailors the interior cabin to a driver's emotional state in real-time by picking up on their facial expressions, heart rate and electrodermal activity.
Key Themes Behind This Trend
- Real-time Emotion Adaptive Driving System
- Disruptive innovation opportunities: Develop advanced emotional AI-based technology to create personalized and interactive car cabins.
- Connected Vehicles
- Disruptive innovation opportunities: Create seamless integration between cars and digital platforms to enhance the driving experience.
- Autonomous Driving
- Disruptive innovation opportunities: Explore new possibilities for self-driving cars to improve safety and efficiency on the roads.
Where This Applies
- Automotive
- Disruptive innovation opportunities: Integrate AI technology into car manufacturing processes to create intelligent and immersive driving experiences.
- Artificial Intelligence
- Disruptive innovation opportunities: Develop AI algorithms and systems that can accurately detect and adapt to human emotions in real-time.
- Consumer Electronics
- Disruptive innovation opportunities: Collaborate with automakers to design and develop cutting-edge technologies for connected and autonomous vehicles.
