The new lineup of Legend of Spa products aims at extending the experience created within the various hotels its used in to the home space for consumers to enjoy. The packaging design used for the Legend of Spa lineup is the design work of Thnadech Kummontol and blends the aesthetic of apothecary containers with traditional personal care product packaging.
Each of the products from Legend of Spa is inherently floral thanks to the natural ingredients within as well as the flowery packaging design that calls to mind naturalistic relaxation. The aim of the packaging for the Legend of Spa products was to help retain the brand's old-world charm and create something that consumers can enjoy within their own space whenever they wish.
The Legend of Spa products are set to be distributed throughout Thailand in department stores and boutiques.
Key Themes Behind This Trend
- Floral Spa Products
- Opportunity for creating spa products that combine natural ingredients and floral packaging design for a relaxing and aesthetic experience.
- Apothecary-style Packaging
- Opportunity to incorporate the aesthetic of apothecary containers into personal care product packaging for a vintage and sophisticated feel.
- Home Spa Experience
- Opportunity to extend the spa experience from hotels to the home space, allowing consumers to enjoy relaxation and self-care whenever they want.
Where This Applies
- Beauty and Personal Care
- Opportunity for beauty and personal care companies to develop floral spa products with elegant packaging to attract consumers who seek relaxation and aesthetic appeal.
- Retail and Distribution
- Opportunity for retailers and distributors to offer floral spa products with apothecary-style packaging, providing consumers with a unique and vintage-inspired product selection.
- Hospitality and Tourism
- Opportunity for hotels and resorts to expand their brand experience by extending the spa experience to consumers' homes, offering them a luxurious and relaxing environment.
