The award-winning Soy Face Cleanser from Fresh is now being offered in an artful, limited-edition tube package that features illustrations from NYC-based Blaire Breitenstein.
Since some consumers go out of their way to purchase products in packaging that is fit to be displayed on a counter rather than tucked into a drawer or cabinet, this limited-edition face wash has the potential to add artistry to the bathroom. The Limited-Edition Soy Face Cleanser for all skin types now also comes in a new design with a special jumbo size.
The design included on the package is touted as a "modern update" of the original 'Soy Girl' artwork that appeared on the original Soy Face Cleanser that first launched in the year 2000.
Key Themes Behind This Trend
- Artful Packaging for Consumer Goods
- Exploring how products can be packaged to add artistry and value to a consumer's purchase experience.
- Limited-edition Collaborations
- Collaborating with artists and designers to create limited edition products that appeal to consumers looking for unique products.
- Reimagining Classic Designs for Modern Markets
- Updating classic designs with modern design elements to make them more appealing and relevant to current consumers.
Where This Applies
- Beauty and Personal Care
- Exploring how beauty and personal care brands can collaborate with artists and designers to create limited edition products in artful packaging.
- Fashion Accessories
- Exploring how fashion accessory brands can collaborate with artists and designers to create limited edition products in unique and innovative packaging.
- Fine Art and Illustration
- Exploring how the fine art and illustration industries can collaborate with consumer brands to produce limited edition products with unique packaging designs.
