The Burger King Sourdough Chicken Club has been announced hot off the heels of the Sourdough King sandwich as a new menu item that offers consumers an artisan take on its classic varieties.
The sandwich consists of 100% white meat chicken that has been seasoned and breaded before being paired with smoked bacon, cheese, lettuce, tomatoes and mayo. As the name denotes, the sandwich is made with a premium sourdough bun that is only available from participating locations for a limited time.
The Burger King Sourdough Chicken Club identifies how QSR brands are responding to consumer preferences for higher quality menu items that have an artisanal flair. The sandwich is being promoted as part of the King's Meal Deal menu to further incite interest from consumers.
Key Themes Behind This Trend
- Artisanal QSR
- The Burger King Sourdough Chicken Club highlights the trend of quick service restaurants (QSRs) offering higher quality, artisan-style menu items.
- Premium Ingredients
- The use of 100% white meat chicken, smoked bacon, and sourdough bun in the sandwich demonstrates the trend of QSRs incorporating premium ingredients into their offerings.
- Limited-time Menu Items
- The availability of the Sourdough Chicken Club for a limited time taps into the trend of QSRs introducing exclusive, time-limited menu items to create excitement and drive sales.
Where This Applies
- Quick Service Restaurants
- QSRs have an opportunity to cater to the growing demand for artisanal and premium menu options, as showcased by Burger King with the Sourdough Chicken Club.
- Fast Food Chains
- Fast food chains can explore the inclusion of limited-time, specialty sandwiches made with premium ingredients to attract and engage consumers, following the example of Burger King's Sourdough Chicken Club.
- Fast Casual Dining
- The trend of artisanal QSR sandwiches presents an opportunity for fast casual dining establishments to differentiate themselves by offering similar high-quality menu items with a quick-service model.
