Soundpays is a unique mobile payment solution that uses an entirely new "commerce channel" for people to purchase products – through the app's ability to detect and decipher digital content's sound.
The app almost functions as the app Shazam does, using "ultrasonic sound wave technology" to detect whichever ad is playing on TV, or online. Its ability to use inaudible sound waves makes it a non-intrusive method of purchasing whichever product the ad is able to detect. The app allows people to buy the product they are viewing on TV in real-time with a single touch of a button.
The Soundpays app allows consumers to detect any ad content from essentially every medium, making marketing campaigns more effective for brands while simplifying purchasing decisions for consumers.