Art Deco-Inspired Smart Speakers

The 'Sound X' Speaker is Designed with the Chinese Market in Mind

The 'Sound X' speaker is a collaboration audio technology solution that aims to deliver exceptional feedback in a compact, design-conscious way. Developed by premium audio brand Devialet in partnership with Huawei, the smart speaker is designed with the Chinese market in mind and boasts a demure, all-black cylindrical aesthetic that will fit well within modern homes.

The speaker hides a 60W double subwoofer within along with six drivers that will deliver 360-degrees of immersive audio that will support a range of music genres and content. The unit also features six microphones that will pick up the user's voice to utilize the Xiaoyi voice assistant from Huawei. The 'Sound X' speaker is set to retail for $285 to make it a cost-effective alternative to other high-end audio solutions.

Art Deco-inspired Smart Speakers
Incorporating vintage styles with modern technology, this trend provides opportunities to disrupt the smart speaker market with unique designs.
Immersive Audio Technology
360-degree audio technology is becoming more prevalent and offers opportunities for innovation in the audio industry.
Multinational Collaborations
Collaborations between brands from different countries offer opportunities for disruptive innovation, as seen with Devialet and Huawei's partnership in the 'Sound X' speaker project.

Industries Being Reshaped

Premium Audio Technology
Companies invested in high-end audio technology should explore incorporating immersive 360-degree audio capabilities in their products.
Smart Home Technology
Home automation companies can incorporate vintage styles like Art Deco to create a unique and stylish smart home ecosystem.
Consumer Electronics
Collaborations between multinational companies in the consumer electronics industry can lead to innovative new products that appeal to multiple markets.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 24%
Freshness 9%

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