Working in an open-concept or shared office space leaves ample opportunities for noise pollution to break your concentration, so the 'Sound Scene' sound speakers are intended to be a technology to combat this. Virtually all speaker systems are designed to fill a space with music and provide an experience that's as enveloping as possible. This, however, means that everyone within earshot will be able to hear the music sound waves quite directly.
The 'Sound Scene' speaker -- designed by Dutch Designer Sanne Gelissen -- works by using a reflective bowl that directs the sound in a single direction. This enables the sound speakers to provide the perfect level of sound for those within a short range, but that would be inaudible to those nearby.