Calming and soothing scalp oils are a great way for individuals to manage an irritable scalp and other hair- and scalp-related concerns such as dandruff, psoriasis, and contact dermatitis. An excellent vegan and cruelty-free option of such a formulation is offered by Ivy Wild on the MyHairToo | MySkinToo marketplace for BIPOC-owned businesses.
The soothing scalp oil by Ivy Wild—which is known as the Scalp Soother Oil—combines a natural blend of Ayurvedic ingredients. The brand includes seven super seed oils in its formulation, including Olive Oil, Golden Jojoba Oil, Teatree Oil, Sweet Almond Oil, Castor Oil, Avocado Oil, and Lavender Oil. The product is suitable for all hair types. Additionally, Ivy Wild also offers its product in recyclable packaging.
Image Credit: MyHairToo | MySkinToo
What's Driving This Trend
- Soothing Scalp Oil Formulations
- There is an opportunity for companies to create more natural and vegan scalp oil formulations incorporating various Ayurvedic and super seed oils.
- Sustainability and Recycling in Haircare
- A growing trend is incorporating sustainable and recyclable packaging options for haircare products.
- Bipoc-owned Haircare Brands
- There is an opportunity for BIPOC-owned businesses to showcase their unique scalp oil formulations and gain exposure through online marketplaces such as MyHairToo | MySkinToo.
Who This Affects Most
- Natural and Organic Haircare Industry
- Natural and organic haircare companies can explore creating innovative scalp oil products that cater to specific hair and scalp concerns while using natural, plant-based ingredients.
- Recyclable Packaging Industry
- The packaging industry can work with haircare brands to create more eco-friendly and sustainable packaging options to meet the growing demand for environmentally conscious products.
- Online Marketplace Industry
- Online marketplaces can focus on promoting and supporting BIPOC-owned haircare brands and providing a platform for these businesses to gain exposure and attract new customers.
