Something & Nothing Seltzers are made with just natural juices, extracts and botanicals, and as the brand describes, no "weird stuff, added sugar or fake sweeteners." Thanks to the right blend of natural ingredients, the finished products are naturally low in calories, as well as balanced and refreshing in terms of taste. The versatile canned beverages are designed to be enjoyed as-is, straight from the can, or even mixed with a favorite spirit.
Some of the flavors that are offered by the brand include Yuzu, which melds with grape juice and lemon juice, (a pair that can be found in all of the full-flavor seltzers,) Cucumber and Hibiscus & Rose. The all-natural, low-calorie seltzers provide easy-drinking refreshment for any time.
What's Driving This Trend
- Natural Seltzers
- Opportunities to create naturally flavored seltzers without the use of artificial sweeteners or added sugars for a healthier beverage option.
- Low-calorie Beverages
- Opportunities to create low-calorie beverages using natural ingredients for health-conscious consumers.
- Versatile Canned Beverages
- Opportunities to create canned beverages that can be enjoyed straight from the can or mixed with spirits for a convenient and customizable drinking experience.
Who This Affects Most
- Beverage Industry
- The beverage industry can leverage natural ingredients to create healthier and more versatile drink options for consumers.
- Health and Wellness Industry
- The health and wellness industry can incorporate low-calorie and natural beverages as part of a healthy lifestyle.
- Alcohol Industry
- The alcohol industry can collaborate with natural seltzer brands to create customizable alcoholic beverages for consumers.
