The 'Solosocks' brand aims to make the wasteful fashion industry a little bit more sustainable.
Most people have and use several pairs of socks and the common practice is to throw out a pair when just one of the socks ends up with a hole. Solosocks aims to prevent this occurrence by providing individualized socks that are all similar in style but not identical. The socks come in packs of seven and when one has been ruined, another can replace it without the owner having to worry about throwing out a sock that is in good condition. The brand is seeking to make the fashion industry a little bit less wasteful through its unique business model.
Solosocks is addressing a problem in the fashion industry while offering products that are quirky and able to express the individual style of those who wear them.