'nuddy' Makes Fun Solid Bar Soap with Plastic-Free Packaging

 - Aug 1, 2018
References: nuddy & thedieline
nuddy is out to reinvent solid bar soap for contemporary consumers—as the brand describes, it specializes in "pure soap for filthy people."

In order to combat some of the misconceptions surrounding bar soap—including the idea that it is less hygienic than other options and meant for "old people," nuddy created a fun range of soap products with a focus on nourishing, sustainably sourced ingredients and 100% plastic-free packaging.

While nuddy's triple-milled shea butter soap is available in a range of different types, including Mango, Pink Grapefruit, Coconut and Lime + Lemon. While each of these varieties is simply named, the packaging for each solid bar soap embraces personality-packed sayings like "I'm totally coco-NUTS for you" and "Say hello to your main squeeze" that suit each scent.