Themed Virtual Workplaces

Soho Foursquare Office Uses Social Media Badges for Interior Inspiration

Prominent online businesses are responsible for some of the world's most exciting work place designs. This Soho Foursquare office is no exception. The new New York home of the social media company includes a plethora of playful features that would make this environment such a fun place to work.

With the help of Designer Fluff, Derek Stewart and Dennis Crowley updated these suites, leaving ducts, pipes, electrical conduits and steel beams exposed. These were painted over to match the decorative scheme of each separate space, which is inspired by a different foursquare badge.

Familiar signs above the doors suggest the themes beyond the thresholds such as the bee motif 'Swarm' conference room and the 'Bookworm' library. The Soho Foursquare office also includes a 'Photogenic' photo booth room and a plant-packed 'Herbivore' meeting area.

Themed Virtual Workplaces
Designing creative and playful office environments that match a company's brand can boost morale and productivity among employees.
Utilizing Social Media Badges for Interior Inspiration
Using familiar images and logos within office decor can inspire and motivate employees.
Exposed Ducts and Pipes as Design Elements
Emphasizing a building's architectural features can add character to the workspace.

Who This Affects Most

Interior Design
The growing demand for unique, branded office spaces offers opportunities for interior designers to create visually stimulating work environments.
Social Media
Social media companies can showcase their brand and values through innovative office designs that inspire and motivate employees.
Architecture
Incorporating a building's existing features, such as exposed ducts and pipes, into office design can add character and create a unique workspace.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 74%
Activity 73%
Freshness 8%

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