Igloo launched a soft cooler collection made with REPREVE, a fiber made from recycled, post-consumer plastic bottles. The collection shares a total of five new styles, which encompass everything from lunch bags to backpacks, which are ideal for outdoor adventures or day-to-day transporting and chilling food and drinks.
The REPREVE softside cooler collection comes in black, jade and black cherry colors, and the styles feature an antimicrobial, leak-resistant liner. The designs also integrate an external zipper pouch so that items can be stored separately.
With this collection of products crafted with recycled plastic bottles, Igloo is on a mission to make a more positive impact on the planet with the use of biodegradable, recycled and low-impact materials.
Image Credit: Igloo
Key Themes Behind This Trend
- Eco-friendly Soft Coolers
- Companies can innovate by using sustainable materials like recycled plastic bottles in the production of soft coolers.
- REPREVE Fiber
- Companies can explore the use of REPREVE fiber in the production of products beyond soft coolers, such as outdoor clothing and accessories.
- Antimicrobial and Leak-resistant Features
- Companies can improve the functionality of soft coolers by integrating antimicrobial and leak-resistant features.
Where This Applies
- Outdoor Recreation
- Companies in the outdoor recreation industry can explore more sustainable and functional product designs for coolers and related accessories.
- Food and Beverage
- Companies in the food and beverage industry can offer eco-friendly and convenient solutions for transporting and chilling food and drinks.
- Sustainability
- Sustainability-focused companies can expand their product offerings into the outdoor adventure and transportation market by creating eco-friendly soft coolers and related accessories.
