Sofia Vergara's Underwear Subscription Was Designed to Empower

 - Aug 2, 2017
References: join-eby & techcrunch
Sofia Vergara's underwear subscription is a new service with an overarching goal of helping women across the globe.

Eby, the line of comfortable undergarments, may be ordered through a renewable subscription and will be available in sizes ranging from XS to 4X. Created in collaboration with her partner Renata Black, this subscription donates 10 percent of its proceeds to the Seven Bar Foundation, a non-profit that helps women across the globe start their own businesses.

The underwear line hopes to realign the garment with that of empowerment, rather than seduction. Vergara's subscription is marketed to "active women, the dynamic women, who don’t want to go to a store where they can’t even try on the product."