'Soup Socks' Sells Socks in Cans in "Flavors" Like Chunky Minestrone
Laura McQuarrie — January 4, 2018 — Marketing
References: thedieline
A quick look at the packaging for Soup Socks might dupe one into thinking the varieties like Chunky Minestrone, Carrot & Coriander and Spring Vegetable refer to real soup flavors rather than stylishly patterned socks in cans.
The canned sock packages developed by Luckies of London pays homage to 60s-style soup cans, as each embraces a bold colorway. As both soup and socks can warm the heart with great comfort during the chilly winter months, these socks in cans were developed as unique gifts.
Just as the reverse of a soup can label features additional information about the product and nutritional guidelines, the back of the Soup Socks packaging includes many playful details for consumers to discover—including a list of ingredients comprised of cotton, nylon, polyester and spandex.
The canned sock packages developed by Luckies of London pays homage to 60s-style soup cans, as each embraces a bold colorway. As both soup and socks can warm the heart with great comfort during the chilly winter months, these socks in cans were developed as unique gifts.
Just as the reverse of a soup can label features additional information about the product and nutritional guidelines, the back of the Soup Socks packaging includes many playful details for consumers to discover—including a list of ingredients comprised of cotton, nylon, polyester and spandex.
Trend Themes
1. Sock Packaging - Exploring innovative packaging designs for socks can enhance brand appeal and consumer experience.
2. Novel Gift Ideas - Developing unique gift concepts like socks in cans can captivate consumers and drive sales.
3. Playful Product Details - Incorporating playful elements and surprises in packaging can create memorable customer interactions.
Industry Implications
1. Apparel - The apparel industry can leverage creative packaging concepts to differentiate their products and attract customers.
2. Gift and Novelty - The gift and novelty industry can explore innovative ideas, such as socks in cans, to offer distinctive and exciting products.
3. Packaging Design - The packaging design industry can seek inspiration from Soup Socks' unique and playful approach to create engaging and memorable packaging solutions.
4.4
Score
Popularity
Activity
Freshness