ööloom's Sock Package Transforms into the 'Quest for the Lost Sock'

 - Dec 11, 2017
References: ooloomstore & packagingoftheworld
Rather than creating just another sock package on a rectangular hangtag, ööloom created a dynamic design that details the 'Quest for the Lost Sock' and includes an interactive component.

The interactive sock packaging can be unfolded into a fully playable paper board game, complete with tear-off buttons and even an application that can be downloaded and used as dice.

Throughout the game, users are given the chance to discover an answer to a frequently asked question: "where go lost socks go?" The story introduces players to a lonely sock who goes on a journey to find its lost companion. As part of the rules, ööloom suggests that players may optionally "raise the stakes so that the winner gets to keep the socks."