Rather than creating just another sock package on a rectangular hangtag, ööloom created a dynamic design that details the 'Quest for the Lost Sock' and includes an interactive component.
The interactive sock packaging can be unfolded into a fully playable paper board game, complete with tear-off buttons and even an application that can be downloaded and used as dice.
Throughout the game, users are given the chance to discover an answer to a frequently asked question: "where go lost socks go?" The story introduces players to a lonely sock who goes on a journey to find its lost companion. As part of the rules, ööloom suggests that players may optionally "raise the stakes so that the winner gets to keep the socks."
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