The Socializing Your Brand infographic shares the top nine tips from world class brands on integrating social media effectively. Becoming a world class brand isn't easy, and it takes an attentive and open mind to engage a worldwide crowd effectively. Weber Shandwick and Forbes Insights surveyed almost 2000 senior marketing and communications executives worldwide to discover how they engage their audiences.
In an "integrate or die" situation, several companies have opted to creating mobile-friendly versions of their sites. Implementing more new and user-friendly approaches lets users know that their convenience, not just their money, is a concern for the companies. Many brands have also taken the approach of "listen more than you talk," which helps it gauge their users' satisfaction levels as well as tailor future ads that connect with their target audiences.