The SocialBox is a highly interactive innovative marketing tool that is capable of using the allure of photo booths to give marketers a way to reach out to and engage with potential customers via email as well as social media.
SocialBoxes take the form of machines that people can use to take photos and video before sending the results to big screens at events. Users then have their photos sent to them by email. The introduction of an email connection in this way gives brands the opportunity to then connect with potential customers.
Old-school e-mail marketing can be quite ineffective due to millennials' wariness of spam, but the SocialBox uses one of millennials' favorite things -- selfies -- to create an email conversation that can be used by brands to put their message across.