Tumblr might be one of the most popular blog platforms to-date, and the service is hoping to expand its up-to-the-minute engagement with a live social video feature that allows users to discover what brands are up to. The content will be streamed directly through the Tumblr site for users to see and watch, allowing users to interact in real-time with updates, releases and new content.
The live video feature is in collaboration with YouNow, Upclose, Kanvas and YouTube that allows users of the site to view live streamed content directly in Tumblr's existing interface -- without having to download an extension or be redirected. Brands can post longer segments of live content to engage with fans.
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