As a means to celebrate the summer games, Elite Daily released a humorous video that imagines what the Olympics would be like if it was run by a team of North American Millennials -- which seems to translate to athletic events being replaced with an overarching social media obsession.
With this, Elite Daily targets the generation well with a video that includes some of the biggest recent fads, such as selfies, makeup contouring, Netflix watching and more. In order to place in ranking, Millennials have to compete against each other in satirical events, like who can create a more inspirational Instagram caption or who can swipe the most on Tinder.
Rather than with numbers, the competitors are scored with emojis. In addition to commenting on the social media obsession that has overtaken so many from the generation, Elite Daily considers how the Olympic events are losing popularity among them.