In this world of extensive social media branding and marketing, it can be hard for companies to see a significant return on investment (ROI) with so much information going back and forth over social media.
At least that's what traditional marketers who swear by older channels of marketing will tell you. The truth is, social media branding has never been more essential to the profitability and long term survival of a company. This infographic put together by Cadbury brand Wispa shares some of the biggest social media branding success stories, including one from Wispa itself. The infographic explores the success of eclectic ideas and companies such as an online coffee distributor that took orders through Twitter, or how Toblerone harnessed social media to make the Toblerone synonymous with gratitude in the Philippines.