'Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community' is a book written by Allyson Kapin and Amy Sample Ward who both work, broadly, in the nonprofit, social media and technology industries.
The book attempts to bring us back to the organizing principles that are necessary to engage communities -- online or not. Despite the idea that the Internet has and can revolutionize everything, Ward and Kapin bring us back to a few simple yet integral ways to launch fundraising campaigns or create a call to action.
Social Change Anytime Everywhere on Amazon
Social Change Anytime Everywhere on Facebook
Social Change Anytime Everywhere excerpt on the Stanford Social Innovation Review (SSIR)