On February 7th, the Sochi Olympic Park entrance will be host to a gigantic 26' 3D installation, featuring the faces of attendees to the 2014 Winter Games.
The giant art piece will be like a virtual Mount Rushmore, that will display the faces of people who have their photos snapped at a photo booth nearby, provided by MegaFon, a telecommunications company and partner of the Olympics.
The installation that will reveal the "Faces of Sochi" was put together by British architect Asif Khan and Swiss company iart. The wall will feature over 150,000 faces and visitors who want to make sure they see their place on this interactive Olympic wall can visit MegaFon's website. In addition to this, attendees will receive a 20-second video of their face being displayed on the wall.
Why This Trend Is Growing
- Interactive Installation
- The use of interactive installations allows for engaging and personalized experiences.
- Virtual Mount Rushmore
- Creating digital versions of iconic landmarks provides a unique and innovative way to showcase people.
- User-generated Content
- Incorporating user-generated content into physical installations increases audience participation and creates a sense of community.
Industries Being Reshaped
- Art and Design
- Artists and designers can explore the potential of interactive installations to create immersive and memorable experiences.
- Telecommunications
- Telecommunications companies can collaborate with event organizers to provide technology solutions and enhance attendee engagement.
- Tourism and Travel
- The tourism and travel industry can leverage virtual representations of landmarks to attract visitors and promote destinations.
