The team of Darren Urqhart, Thomas Smith and photographer George Logan recreated some of soccer's most memorable moments using children as stand-ins. The photo series spans decades and covers many athlete mishaps. The series accurately recreates iconic moments like Diego Maradona's "hand of God," Zinedine Zidane's headbutt, Mario Balotelli's "Why always me?" goal celebration and even Luis Suarez's latest biting incident.
With the recent corruption scandals involving FIFA, Urqhart and Smith spurned a timely discussion regarding the economic side of the game. The project was meant to ask if the money-obsessed sport still provides good role models for young kids.
Although the use of children makes light of these situations, it also works as an apt reminder of the purpose of creating such a collection.
Key Themes Behind This Trend
- Recreated Soccer Photographs
- Opportunities for disruptive innovation in the field of sports photography by creatively recreating iconic moments using alternative subjects.
- Impact of Corruption on Sports
- Opportunities for disruptive innovation in the sports industry by addressing the economic and ethical implications of corruption scandals in organizations like FIFA.
- Role Models in Sports
- Opportunities for disruptive innovation in the sports industry by exploring and redefining the concept of role models in sports for young kids.
Where This Applies
- Sports Photography
- Opportunities for disruptive innovation in sports photography by incorporating creative approaches and alternative subjects to capture iconic moments.
- Sports Governance/management
- Opportunities for disruptive innovation in the field of sports governance and management by addressing corruption scandals and ensuring ethical practices.
- Youth Sports Development
- Opportunities for disruptive innovation in youth sports development by redefining the concept of sports role models and promoting positive values in the industry.
