For the FIFA World Cup Russia 2018, adidas set up an interactive soccer billboard in India to encourage people on the street to embrace the spirit of teamwork. The simple billboard design encouraged people to "team up to score a goal" and featured hanging ropes that must be pulled in unison by two people. In doing so, the "O" in the word "GOAL" was lifted to drop a real soccer ball down to inspire even more cooperation and play.
As Adidas India's senior marketing director Sean Van Wyk notes that "the love for football is growing massively in India with each passing year," the brand set out to create a dynamic way for communities to get excited about the sport and the way it brings people together.
Team-Building Soccer Billboards
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